Strategy Formulation United Way Essay Example | Topics and Well Written Essays - 500 words

Strategy Formulation linked Way - Essay ExampleTwo possible strategies for United Ways would include an integrated marketing communication strategy and a control and monitoring tool in the area of corporate governance that would involve appointment of independent auditors as well as implementation of strict code of conduct. The following sections would largely show how these two strategies could be used to reply the issues faced by the organization. The issues and advantages for the two strategies would be specifically analyzed in the following sections. The recent fiscal crisis had a major impact on the accessibility of funds as disposable income dried up following job cuts. It was becoming difficult for United Ways to sustain itself in the market. Certain ersatz strategies for the organization would include going international and seeking funds from across the world. The company could use Americans backup in other nations to generate funds for the organization in nations where the effect of financial crisis is less dreadful (Norris, 2007, p.218-220). In addition to this the organization should also use an integrated marketing communication strategy base on social networking and internet to raise funds from international sources.