Business Strategy in a Global Environment Essay

Business Strategy in a Global milieu - Essay ExampleThe purpose of developing these strategic options is to identify feasible options open to the organisation for future. Since alone identified alternative bottomnot be implemented, this does not mean that only implemented alternative are outdo instead it is matter of adopting alternative that is most feasible to implement. SO STRATEGIES WO STRATEGIES 1- (S2, S3, 02)- Expand in untapped areas and supplement the human expertise and some other expertise to perform developed from global existence. 2- (S1,O1, O2)- Strengthen and emphasis mart localisation with improved customer services and marketing. 3- (S4, 03)- append delivery efficiency 1- (W2, O1)- Develop alliance with other service provider to reduce constitute of physical transfer. 2- (W3, O3)- Install software that reduces communication gap. 3- (W1, O1, O2)- Reduce cost impact by expanding destinations gaining advantage of economies of scale. ST STRATEGIES WT STRATEGIES 1- (S1, T1) Strengthen company position and develop barrier for new entrants. 2- (S2, S4 and T2)- Increase efficiency in operation to reduce cost 3- (S3, O3)- Increase sales in antithetical countries to off-set the disfavor of climatic change in certain destinations 1- (W1, T3)- Install services that ensure delivery in climatic hit regions. 2- (W3, T1) Enhance the integration in services to increases efficiency making it costly for new contention to compete. 2. STRATEGIC OPTIONS TO DEVELOP COMPETITIVE ADVANTAGE Strategies developed in TWOS matrix especially ST, WT, WO are mainly pursuit to get in situation to implement SO strategies though not always the suit (Barney & Hesterly, 2008). Although all strategies are developed in similar direction to enhance TNT Express position and efficiency however, following five have been selected as five most feasible strategies Strategy 1- As already expanded in large number of countries TNT Express is well aware of the factors that esse ntial be adhered to before launching the services. Prior to launch homework capability of the TNT Express would change it to predict the possible obstacles and hence, ensure the successful establishment. Moreover, it would also increase sales in hometown for the fact of various(a) population landing in UK as immigrants. However, selection of newer destination is a crucial question to name and address apart from general market analysis perspective. It is important to several factors such as distance from already existent location identifying economies of scale benefit etc. Strategy 2-Importance of strengthening company position among customers need no advocacy. An important role this strategy would play is to increase awareness about the wide lucre of services of TNT Express among the existing and potential customers. It would also serve as muscle pulling to potential competitors planning to land in with delivery services. Strategy 3- Many international brands are available wor ldwide hence despite incurring physical transfer firm shall develop alliance with different organisations and brands in order to facilitate the worldwide delivery operations without physical transfer. Moreover, for the documentations transfer firm can develop alliance with embassies to endorse documents based on certain service numbers from TNT Service. This get out increase efficiency contributing to objective of reducing carbon emission. Strategy 4- Mechanism developed in strategy 3 would also lend support for this strategy hence, the transfer (of